You can buy 100 feet of RG6 cable at a home improvement store for a little less than $20. BUT, it doesn't come with all of these connectors professionally and securely attached and ready to go. SO unless you have all the different BNC, RCA, male and female jacks, and other connectors, plus the tools to strip the wires and secure the connectors, this is a great value for the cable. Not only that but it works great!

Being able to wire for video and sound at the same time helps my installs go much smoother.

This made installation a snap!